10 Key Steps to Turn Your Mobile Application Idea into Reality
Advancement in technology has made mobile applications more popular and preferred. Mobile applications are preferred because they can be used on the go on our mobile phones, phablets, and tablets. Many businesses now have mobile applications in addition to their websites and web portals and this has extended their reach to more clients/customers. In recent times, more people and companies are coming up with new mobile application concepts/ideas and this has expanded the field of mobile application. Their aim may be either to reach a new audience or to offer better services to their existing customers. However, some people are not aware of the steps and procedures required to turn a mobile application idea into a beautiful reality, this may be due to lack of information or resources on the part of the individuals/companies.
Our company, Oasis Management Company has built mobile applications for several companies which have helped them thrive in the business world. Here, we will share key steps to help anyone from any industry get their mobile application ideas turned into reality.
- Itemize your feature list
Every good idea becomes better when you think on paper. Thinking on paper gives you the freedom to express the thoughts and ideas in your mind. To conceptualize your ideas, you have to begin by writing down those ideas that come to your mind. Writing down the desired feature of your mobile application on a piece of paper will help you focus on your idea and also expand on it. When this is done, your ideas move from being abstract to being real. This list will become a useful tool for the project discussion with your designers, developers, investors and company management. Keep shaping your ideas till you can draw up a feature list that is clean, easy to understand and has popular and unique features as this will play a major role in the success of your product.
Note: You should have a legal agreement or a contract signed before you share your feature list.
- Do a Thorough market research
When your feature list is ready, a thorough market research should be carried out to identify new trends, competition, and user’s needs. Study reviews of similar applications, ratings, feedback and build on this information to avoid their mistakes. This market research will help you update your feature list to include unique features in your mobile application that would make it attractive and pleasing to the users.
- Recognize your User audience
Identifying the possible user audience for your product is very important. Some points to consider while identifying your audience may include trends, interest, industry, profession, gender, income class, country, age group, existing customers or any other group. Identifying the demographics of the audience will help you find out the preference of people from these demographics group. This knowledge about your audience will help you re-design your application and the features to cater for their needs. Your application should enable user engagement, to achieve this, you can hold brainstorming sessions with focus groups to determine what your audience may like or dislike. The success of your product greatly lies with your audience, as such, insights from focus study can go a long way in defining the product’s success.
- Strategize on Monetizing your Application
When embarking on any business venture, making money is the ultimate reward that energizes one’s idea. In the case of mobile application business, money can be made in several ways such as subscription fee, in-app buy, placing adverts on the application, user data, sponsorship etc. Before you decide on which of the strategy to use, you should know which one will work best for your application, your audience and the market. Recently, asking users to pay for applications before they download is not working as there are several other free applications they can chose from, rather you can make the application free with in-app purchase option for more functions. Placing adverts on the application are also losing their shine these days due to user experience, users find these pop-up adverts disturbing and annoying. Having user data is becoming a big monetization technique, as you can use it to make indirect money. You can also find sponsors for the development of the application especially if the application has a social mission.
- Create a sketch/wireframe
Creating a rough sketch or wireframe will help you define your concept, the requirements of your product and help you decide the proper navigation of the application. You can achieve this by drawing a rough sketch using a notepad and pencil while a wireframe can be created using online tools. Your wireframes, along with your feature list will create good specifications that will enable you to build the mobile application.
- Get Cost Estimates from mobile application developers
This step is very critical in the process of building a mobile application. You need to identify developers who can render high-quality and cost-effective service to make your ideas become a real product. A good developer will check your project details, ask questions for clarification and also give you suggestions to improve your idea. Ensure you get proposals from different developers stating time and cost for development, compare the proposals and make a decision. Also check the developers track records on performance, process, price, time, testimonial and their passion to work. When you find and engage a good developer, send them the project details to commence development.
- Create the User Interface/User Experience
When a developer has been engaged, you should work with them to create the user interface design and the User Experience design of the mobile application. After creating the detailed wireframe of the application, you will be able to visualize each screen, functions, and flow, of the application. This will enable you to decide either to add or remove features. The visual design of the application will give the colour, theme, fonts and visual appeal for your idea and a review should be done to see if your ideas are properly expressed before going further.
- Get the application developed and tested
This is where the bulk of the development work happens. The developer should start building the mobile application for you, and a weekly progress report should be sent with which you should be able to test and give feedback for improvement. It is essential to ensure quality control for the mobile application even during the development phase, this will help ensure quality, cost and timeline is maintained, and also decide whether the mobile application needs some tweaks.
- Launch and market the mobile application
This is the stage where you have accepted and are satisfied with the work done by the developer. You can do a press release/campaign to launch the mobile application on platforms like iTunes App Store, Google Play Store etc. Start marketing the mobile application on platforms like Facebook, Twitter and Instagram as these platforms make it easy to spread the word about any product. You can equally speak to reporters and bloggers who may be interested in the mobile application and write about it, give a press release on free/paid sites or hire a public relations/marketing company to market your mobile application.
- Get market response/reviews
After the first launch and marketing, keep improving by getting feedback from users. This market response and demand will determine if the product was a success or a failure. If you receive a good response, you can build on it and plan on improvements but if the application is not received well in the market, find out what the challenges are and have a plan of action to clear out all the challenges.
Do you need help building your mobile app? Why not reach out to us today on 07013234481 or www.oasismgt.net